I make long-form YouTube videos for people who did what they were told and still ended up lost. If your brand serves adults in midlife, I can help you reach them.
My videos are about work, money, burnout and what happens when the life you built no longer fits. My viewers come to me because I talk about those changes plainly. They want useful information that helps them make better decisions. They aren’t looking for another speech about becoming their best selves before breakfast.
Most of my viewers are between 40 and 64. They stay for long videos, participate in the comments and pay attention when I introduce a product or service that relates to what they’re dealing with.
How I work with brands
I work with brands through long-form YouTube integrations. The product or service is introduced where it fits the subject of the video, so I can explain why it matters without stopping the conversation for a generic ad read. That context gives viewers a reason to listen.
Good fits:
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Financial products and services
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Apps and subscription tools
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Career, hiring and skills platforms
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Health and medical services for people over 45
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Anything someone in their fifties rebuilding their income would actually need
Deliverables can include:
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60–90 second pre-roll integrations
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Narrative-led in-video segments
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Short-form cutdowns for additional reach
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Community posts to reinforce message
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Paid media usage rights when needed
Choosing the right fit
I’m careful about what I promote. The product has to be relevant to my viewers and I have to be able to talk about it honestly. If it has to be forced into the video, the audience will know before I finish the first sentence.
That protects the relationship I have with my viewers and gives the brand a better opportunity to be heard.
Have a campaign in mind?