Let’s Collaborate
Wanna work together? Let’s talk.
I work with brands who want to reach thoughtful adults who are paying attention. My content focuses on burnout, work, midlife shifts, and what happens when the rules you followed for decades stop working. The people who watch aren’t looking for hype or quick fixes — they’re looking for clarity, honesty, and things that actually help.
That’s the lens I bring to collaborations, too.
How collaborations usually work
I don’t do hard stops for ads or overly scripted promotions. Instead, I look for ways your product, service, or message can fit naturally into the conversation — so it feels relevant rather than inserted. When something makes sense to the audience, they stay engaged instead of tuning out.
That can include:
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Integrated sponsorships
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Long-form storytelling or explainers
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Thoughtful product mentions that respect the viewer’s intelligence
How I approach brand work
I care about alignment and usefulness, because trust is what makes collaborations work long-term. I’m straightforward, collaborative, and easy to work with — and I take the responsibility to my audience seriously.
That balance tends to benefit everyone involved.
About the audience
This is a highly engaged, primarily midlife audience that watches closely, comments often, and responds best to content that feels real and grounded. Brands that do well here usually value substance over spectacle and connection over volume.
Let’s talk
If you think there’s a natural fit, I’d love to hear what you have in mind.
A brief overview of your idea and what you’re hoping to achieve is more than enough to get started.
Let’s integrate your brand into my videos in a way that feels natural, engaging, and actually worth watching.
Sponsored Content
Product Reviews
Honest, unscripted takes on products I actually try. No fake enthusiasm, just real opinions.
Brand Collaborations
Custom campaigns and creative partnerships that fit my audience and content style.
Long-term promotion for brands I genuinely believe in—let’s make it a win-win.
Affiliate Partnerships
Speaking & Events
Hosting, panels, guest appearances—whether virtual or in person, let’s start the conversation.
Consulting & Strategy
Need insight on audience engagement, creative strategy, or content ideas? Let’s chat.
Watch time is high. Comments are deeper. Growth is real.
→ +10% increase in views in last 90 days
→ +13,000 new subscribers in last 90 days
→ 11% engagement rate
→ Average view duration: 5+ minutes
I was already reaching women over 45 navigating layoffs, burnout, and identity collapse. But now? Twenty-somethings are showing up, too. Not for nostalgia. For survival strategy.
Because this channel isn’t about chasing trends, it’s about naming what’s broken, laughing through the rage, and building a following that’s loyal because they feel seen—not sold to.
Let’s Talk—No Pressure, Just Possibilities
Got a collaboration idea? Want to see if we’re a good fit? Reach out. I’m always open to working with brands that align with my content and audience. Shoot me an email at sheila@sheilahammond.com, and let’s see what we can create together.